Newsmaker

Public Relations

Opportunity Finance Network (OFN), Philadelphia, PA, June 2015 – Present

Vice President of Strategic Communications

I lead public relations, social media, and other news-making and marketing strategies to build the reputation and visibility of OFN and community development financial institutions. These mission-driven organizations drive capital where it can have the most impact, and I tell their stories.

Media Highlights:

Nonprofit Group Launches Loan Comparison Tools – Including APR Calculators – For Small Business, Forbes, 6/8/16

New Loan Resource for Entrepreneurs of Color, Black Enterprise, 6/10/16

Connecting Big Banking to Community Investment, Next City, 2/19/16

New Campaign Educates Female and Minority Business Owners about Predatory Lending, Al Día News, 7/20/15

A $3.6M Grant to Tame the Wild West of Small Business Lending, Forbes, 7/14/15


Obama Administration Appointee, GSA,  Washington, DC, October 2012 – May 2015

Press Secretary, May 2014 – May 2015

Deputy Press Secretary, October 2012 – May 2014

As the official agency spokesperson, I led the development of a new narrative at GSA following a notorious government spending scandal. Developed communications strategies for initiatives within GSA IT, the Office of Citizen Services and Innovative Technologies, and the Presidential Innovation Fellows program. Created innovative marketing strategies for agency initiatives such as GSA’s Total Workplace. Directed social media initiatives for the agency including launching and managing the Administrator’s Twitter account, coordinating Twitter town halls, and branding the agency’s hashtag, #innovategov.

Media Highlights:

Uncle Sam Wants Coders to Leave Silicon Valley for D.C., Huffington Post, 6/11/14

GSA Announces New Internal Start-up hub to improve IT, Washington Post 3/20/14

GSA moves to get other agencies to trim real estate costs, improve efficiency, Washington Post 9/19/13

GSA Auction, The Rachel Maddow Show 5/10/13


Democratic National Convention Committee (DNCC), Charlotte, NC, Summer 2012  

Writer

I developed talking points, background documents, and press releases to help tell the story of the most open and inclusive Democratic National Convention.           


Service Employees International Union (SEIU), Washington, DC, March 2011 – October 2012

Latino Communications Coordinator

Developed the union’s Latino worker narrative and executed targeted media strategies for all of the union’s campaigns; including healthcare, immigration, and President Barack Obama’s 2012 reelection. Managed relationships with members of Latino media. Staffed and prepared executive officers for interviews. Wrote and disseminated official organizational statements and op-eds 


National Council of La Raza (NCLR), Washington, DC, May 2007 – March 2011

Senior Communications Specialist / Interim Comms. Director, November 2009 – March 2011

Media Relations Specialist , January 2008 – November 2009

Managed NCLR President and CEO’s Twitter account and prepared official statements on her behalf. Developed organization-wide communication strategy, and launched NCLR’s social media presence. Wrote and disseminated reports, press releases, media advisories, official statements, and op-eds. Served as liaison between media and staff, developed staff as spokespersons, and managed relationships with reporters

Quality Control Copy Editor, May 2007 – January 2008

Ensured brand consistency by editing internal and external documents for print and online publication, correspondence, and funder reports. Provided guidance to staff on grammar, punctuation, and NCLR writing style.


EDUCATION

Congressional Black Caucus Foundation Internship, Rep. Rangel,                    Washington, DC, Summer 2005


American University, August 2002 – May 2007

MA, Print Journalism/Multimedia: Public Policy, May 2007

BA, Broadcast Journalism: International Studies/ Race Relations, May 2006

Frederick Douglass Scholar | Delta Sigma Theta Sorority, Inc.


Toolbox

  • Bilingual  (Spanish)
  • Social media (Twitter, Facebook, Instagram, LinkedIn)
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